HOMING succeeds when users need the app less because their real-world rhythm continues. These are the things we measure — and the things we deliberately don't.
We optimize for
Real-world activity formation
Repeated meetings
Positive mutual feedback
Recurring groups
User-reported sense of belonging
Opt-in anonymous UCLA-3 style sampling at 3 and 6 months
Qualitative interviews
We do not optimize for
Screen time
Surveillance
Maximizing matches
Public popularity
The success picture
A group forms a WhatsApp chat. They keep meeting without HOMING. They stop opening the app for months. That's success.